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Fishing Lures

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Luya Set Roll Tail Soft Long Throw Lead Head Hook T-Tail Fk Bait Sea Bass Bent Mouth Combination_voghion.com

Luya Set Roll Tail Soft Long Throw Lead Head Hook T-Tail Fk Bait Sea Bass Bent Mouth Combination

NZ$14.33
NZ$18.61
17g Soft Simulation Lure 9.5cm Modifiable Snakehead Fish Long Casting Floating Cicada Pupa Frog Bait_voghion.com

17g Soft Simulation Lure 9.5cm Modifiable Snakehead Fish Long Casting Floating Cicada Pupa Frog Bait

NZ$24.73
NZ$41.17
10 Colors Floating Duck Thunder Frog Bionic 9cm Flippers Lure 11g Rotating Tractor Fishing Bait_voghion.com

10 Colors Floating Duck Thunder Frog Bionic 9cm Flippers Lure 11g Rotating Tractor Fishing Bait

NZ$26.83
NZ$41.19
Lure Bait Flash T Tail Soft Bait 5g/8.4cm Silicone Simulation Bait Lure For Perch Fishing Tackle Products_voghion.com

Lure Bait Flash T Tail Soft Bait 5g/8.4cm Silicone Simulation Bait Lure For Perch Fishing Tackle Products

NZ$15.12
NZ$44.11
Lure Bait Floating Spider Soft Bait 4.7cm6g/4cm3g Simulation Bait Upturned Bass Bait Lure_voghion.com

Lure Bait Floating Spider Soft Bait 4.7cm6g/4cm3g Simulation Bait Upturned Bass Bait Lure

NZ$17.95
NZ$43.79
Long Casting Flat Vibration VIB Spoon Shape Lure Metal Bait Blood Groove Hook White Striped Bass Horse Mouth Sequin_voghion.com

Long Casting Flat Vibration VIB Spoon Shape Lure Metal Bait Blood Groove Hook White Striped Bass Horse Mouth Sequin

NZ$23.78
NZ$34.89
Lure Bait Full Body Luminous Fat Man/pencil/VIB/minnow/bobber Hard Bait Artificial Bait Fishing Gear_voghion.com

Lure Bait Full Body Luminous Fat Man/pencil/VIB/minnow/bobber Hard Bait Artificial Bait Fishing Gear

NZ$15.67
NZ$49.81
Triangular Lead Head Hook Boat Shaped Fish Hook Reinforced Root Hook Die Cast Lure T Tail Curly Tail White Striped Horse Mouth Green Bass_voghion.com

Triangular Lead Head Hook Boat Shaped Fish Hook Reinforced Root Hook Die Cast Lure T Tail Curly Tail White Striped Horse Mouth Green Bass

NZ$12.56
NZ$36.40
Kaou01 8.8cm/9g Fishing Bait Strong Penetration Tempting Sharp Top Water Floating Popper Hardbait For Angler_voghion.com

Kaou01 8.8cm/9g Fishing Bait Strong Penetration Tempting Sharp Top Water Floating Popper Hardbait For Angler

NZ$6.60
NZ$9.15
Lure Bait Long Distance Casting Floating Minnow With Center Of Gravity Transfer Steel Ball 8.7cm11.5g Attack Perch Fish Bait_voghion.com

Lure Bait Long Distance Casting Floating Minnow With Center Of Gravity Transfer Steel Ball 8.7cm11.5g Attack Perch Fish Bait

NZ$16.31
NZ$40.28
Lure Bait Sea Fishing Lead Head Lightning Wood Shrimp Five Color Simulation Luminous Bait 13.4cm38.5g Octopus Squid Hook_voghion.com

Lure Bait Sea Fishing Lead Head Lightning Wood Shrimp Five Color Simulation Luminous Bait 13.4cm38.5g Octopus Squid Hook

NZ$17.00
NZ$47.42
New Stainless Steel Material Single Fish Lock Buckle Five Buckles Ten Buckles With Ground Plug Buoyancy Rod Live Fish Buckle Fishing Gear_voghion.com

New Stainless Steel Material Single Fish Lock Buckle Five Buckles Ten Buckles With Ground Plug Buoyancy Rod Live Fish Buckle Fishing Gear

NZ$12.94
NZ$37.35
Mini Rock Fat Luya Bait 3cm/1.6g Plastic Artificial Bait Hard Bait_voghion.com

Mini Rock Fat Luya Bait 3cm/1.6g Plastic Artificial Bait Hard Bait

NZ$15.49
NZ$47.30
Vib Fishing 3.5g Metal Jig Bionic Bait Micro Black Long Casting Shiny Lure Hook_voghion.com

Vib Fishing 3.5g Metal Jig Bionic Bait Micro Black Long Casting Shiny Lure Hook

NZ$21.42
NZ$31.52
Lure Floating Shrimp Sinking Ned Rig Worm Dragonfly Larva Soft Bait For Topmouth Culter And Mandarin Fish_voghion.com

Lure Floating Shrimp Sinking Ned Rig Worm Dragonfly Larva Soft Bait For Topmouth Culter And Mandarin Fish

NZ$25.01
NZ$38.40
Lure Grasshopper Locust Micro Floating Minnow Pencil 2.5g/3.8cm Soft Shell Bait Larva Insect Mouth_voghion.com

Lure Grasshopper Locust Micro Floating Minnow Pencil 2.5g/3.8cm Soft Shell Bait Larva Insect Mouth

NZ$36.82
NZ$55.50
Soft Bait Weighted Lead Head With Swivel Spinner Anti-Hooking Lure 1.4g 1.6g 3g JIG Hook_voghion.com

Soft Bait Weighted Lead Head With Swivel Spinner Anti-Hooking Lure 1.4g 1.6g 3g JIG Hook

NZ$26.25
NZ$33.92
BEARKING Bass Fisherman Fishy Smell Fish Lure Saltwater T-tail Soft Worm Lead Head Hook Bait_voghion.com

BEARKING Bass Fisherman Fishy Smell Fish Lure Saltwater T-tail Soft Worm Lead Head Hook Bait

NZ$15.46
NZ$24.55
Bionic Floating Lua 16cm 40g Plastic Hard Fishing Bait Long Casting Suspended Minnow_voghion.com

Bionic Floating Lua 16cm 40g Plastic Hard Fishing Bait Long Casting Suspended Minnow

NZ$26.79
NZ$37.09
Lure Bait Ten Colors Silicone Soft Bait Mini T Tail Lead Fish 6cm8g Anti Hanging Bottom Jumping Fish Upturned Mouth Bass Bait_voghion.com

Lure Bait Ten Colors Silicone Soft Bait Mini T Tail Lead Fish 6cm8g Anti Hanging Bottom Jumping Fish Upturned Mouth Bass Bait

NZ$15.61
NZ$44.82
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Land More Fish with Effective Fishing Lures

Ever wondered why some anglers seem to catch fish no matter the conditions? Much of it comes down to their lures. The right lure can mimic natural prey, create irresistible movement, and trigger strikes even from cautious fish. Upgrade your tackle with fishing lures that actually get results and make your next trip more productive.

Match Your Lures to the Fish

Different fish behave in their own unique ways. Trying different colors, sizes, and types of lures can reveal what the fish really want on any given day. For those chasing bass, bass fishing lures bring explosive action and fast movement that trigger strikes from even the wariest fish. Trout are a little trickier, and trout lures or soft plastic lures with subtle action are perfect for tempting them. Ever struggled to get crappie or shad? Crappie fishing lures and shad lures mimic small baitfish naturally, making it easier to get a nibble.

If you're chasing larger game in the ocean or coastal areas, saltwater fishing lures are built tough to handle strong runs and rough conditions. And don’t forget about winter. Ice fishing lures keep you busy when the lakes freeze over and the fish are lurking deeper.

Pick the Right Lure for the Conditions

Water conditions can completely change your fishing game. Murky water, strong currents, or overcast days? That’s when spinner lures and chatter bait stand out. They create vibrations and flashes that fish can't ignore. When fishing deep or around heavy cover, football jigs and flipping jigs let you place your bait exactly where the fish are hiding.

Want to cover more water and find the aggressive bites? Crankbait lures dive to different depths and tempt fish that ignore other lures. And when the fish get picky, micro lures and glow in the dark lures can make the difference between an empty hook and a great catch. Using the right lure for the right conditions is something even seasoned anglers rely on.

Practical Tips for Every Angler

Fishing isn't always consistent, and that's okay. Even the pros have days where the fish just won’t cooperate. Keeping a variety of lures in your tackle box is the easiest way to stay prepared. Pair soft plastics with a bucktail jig for lifelike movement, or use fly fishing lures and fly fishing bait to fool surface feeders. Don't be afraid to experiment. Sometimes, switching lure type or color is all it takes to get the fish biting.

Pay attention to the fish's mood and feeding habits. If bites are slow, go smaller. Micro fishing lures or delicate soft plastics can do the trick. On active days, bigger, flashier options like spinner fishing lures or chatter bait work wonders. For winter fishing, layer up and bring your ice fishing lures. The fish are still there; you just need to reach them.

 

FAQs

Which fishing lure should I start with as a beginner?

If you’re new to fishing, start with something simple and versatile. Soft plastic lures or basic crankbaits are easy to cast and retrieve, giving you a feel for how fish react. As you gain experience, you can try spinners, topwater lures, or more specialized options. The most important thing is to practice and notice how different lures move in the water.

What's the difference between soft and firm lures?

Soft lures move naturally in the water and imitate prey like worms or minnows. They're great for finesse fishing or when fish are cautious. Firmer lures, like rubber or hard-bodied ones, create consistent movement and can be more durable. Both types have their uses. Soft lures are subtle and lifelike; firm ones are good for faster retrieves or rough conditions. Having a mix lets you adjust to different situations and fish behavior.

How do I know what color lure to choose?

Color depends on water clarity, light, and target species. In clear water, natural colors like brown, green, or silver tend to work best. Bright colors like chartreuse, orange, or glow-in-the-dark options help in murky water or low-light conditions. The key is visibility and how the lure mimics what fish normally eat.